Clear marketing thinking, well-expressed and implemented, will create value for your organisation and increase its success.

• It’s an unfortunately common misconception that marketing is about advertising slogans, brochures and promotions.
• Those may feature in a marketing programme, but marketing is very much more. It is a strategic management process that creates value, so it is critical to the overall success of the organisation.
• The value is created by applying some simple but powerful ideas to how you deal with markets, customers, competitors and your own resources. Some of these ideas are set out and illustrated on this site.
• And it makes increasing economic sense to think of value in wider terms, such as the 3 Ps of "People, Planet and Prosperity".

Marketing involves planning, implementing and monitoring, but as in many other things the quality of outcome is highly dependent on the quality of thought that goes into it.

• Please note that marketing thinking is not only for private sector business. Some of the words may be less familiar to those in the public & not-for-profit sectors, but the ideas are just as relevant and powerful.
• If your organisation is struggling to meet its aims, or "just getting by", there’s every chance that more or better marketing thinking could help.

Two heads are usually better than one. If you'd like a Chartered Marketer to contribute to the thinking for your organisation, contact Gordon Morrison to arrange a free exploratory discussion.

Marketing Thinking from GCM Marketing Ltd. provides consultancy, advice and practical help with marketing analysis, marketing research, business and marketing strategy, marketing plans, marketing communications, brands & positioning, from a base in Scotland. Copyright © 2004 - 2008.