Services

Gordon Morrison provides experienced, intelligent advice to deal successfully with strategic challenges that are faced by many organisations. Work is delivered flexibly to meet the needs of the client and the situation.

• This may involve work to identify and understand issues, develop processes and plans to address them, and then help to organise and manage activities.
• It can include assistance with business and marketing strategy, analysis, research, planning, communications or any aspect of the mix.
• It will aim to build the strength and effectiveness of the client’s organisation.

Reasons to choose Marketing Thinking from GCM Marketing

• No-cost & no-obligation initial exploratory discussion, followed by a written proposal
• Reassurance that work is backed by experience, qualifications and professional status
• Personal attention and commitment
• Realistic fees and flexible working arrangements

Supporting evidence

Gordon Morrison has a thorough understanding of marketing principles and their effective application to the challenges that businesses and other organisations can face. This is drawn from considerable business experience in the UK, across Europe and beyond, and supported by academic and professional qualifications.

Experience

• Marketing & sales in the UK with Corning, makers of Pyrex cookware
• FMCG brand marketing with Smedley's brand canned foods
• International sales & marketing management of Teacher's Scotch whisky
• Global marketing planning, research & analysis with Ballantine's Scotch whisky
• Independent consultancy work with SMEs in the food & drink and technology sectors and with Not-For-Profit organisations
• Marketing across different cultures and languages, including working in German, French and Spanish

Qualifications

• MBA with Merit, University of Bath
• MSc in Information Technology, with Distinction, University of Stirling
• BA, University of Stirling
• Post Graduate Diploma in Marketing, University of Strathclyde
• Member of Chartered Institute of Marketing (CIM) and Chartered Marketer
• Past Chair of CIM Tayside and a past member of the CIM Scottish Regional Board.

Marketing Thinking from GCM Marketing Ltd. provides consultancy, advice and practical help with marketing analysis, marketing research, business and marketing strategy, marketing plans, marketing communications, brands & positioning, from a base in Scotland. Copyright © 2004, 2005,2006.