Branding - not just a logo
Values: Challenging convention.
Personality: Friendly, informal, Stellios.
Style: Orange, logo, “easy”
Proposition: simple, hassle-free air travel at great value fares.
Support: Low prices. Modern planes. Many routes. Other low-cost airlines don’t allow changes.
Target: Cost-conscious travellers.
Products and services : Air travel.
Pricing: Always lower than mainstream airlines, and competitive with other low-cost operators.
The thinking behind the logo ?