What do you want to say?
What are you offering the customer?
The Naturally Nice range of frozen desserts is delicious, high quality food at sensible prices, made locally with natural Scottish ingredients.
Why should the customer believe this from you ?
Food taste and texture are excellent. In our tasting tests, 6 out of 10 people preferred Naturally Nice desserts to the brand leader, and 7 out of 10 felt that the use of natural Scottish ingredients meant higher quality food.
Why is it relevant,attractive and different ?
We know that our trade customers want reliably high quality pre-prepared food, ideally available quickly and at good value prices from a local supplier. Naturally Nice desserts offer a unique combination of these benefits.
What do you want the customer to think, feel and DO?
From this marketing communication, we want potential trade customers to
- become aware of Naturally Nice products
- consider that they may be suitable for use in their businesses
- contact The Naturally Nice Food Company to ask for the delivery of a special “tasting” kit of samples of our products or for a sales person to call.