Manage the process
Do the research and get the advice you need before you start.
Don’t start until you are clear about what you want to achieve.
ALWAYS prepare a written brief for whoever will be doing the work (even if it’s you)
Use the brief to
- Request proposals from suppliers you think might do a good job
- Evaluate the proposals, and select a supplier
- Evaluate design options you are offered
- Guide and evaluate the service and the work of all suppliers