Manage the process
Monitor what’s happening - keep in touch with the designer, agency, printer, distributor.
Check proofs carefully for match with design, colours, content accuracy & completeness, spelling, grammar, legality. Details do matter.
Consider using a combination of techniques and media to get the key message across (e.g. mailing letter + brand brochure + tasting pack + sales call) - likely to be much more effective
Follow up for ACTION (e.g. phone call)