Marketing internationally

Table of Contents

Marketing internationally

Agenda

What’s different?

Physical distance

Trade barriers

Culture

Manners and Customs

Values and attitudes

Impact of what’s different?

Reducing the uncertainty...

What’s the same?

International Marketing Strategy

Segmentation

Targeting

Useful tools

Creating the proposition

Branding

Benefits of brand equity

Consistency matters

Making your product/service physically available

Market entry issues

Marketing mix

Tools and Information

Email: information@marketingthinking.co.uk

Home Page: http://www.marketingthinking.co.uk

Best experienced with

Click here to start.