Culture

• Material culture, or how a society organizes its economic activity
  • the structure and processes of industry, commerce, politics, law, money & marketing can vary widely.

• Local language (verbal, non-verbal, body language)
  • Helps information gathering and evaluation
  • Provides access to local society
  • Important to company communications
  • Allows for interpretation of contexts

• Aesthetics
  • What is or is not acceptable as good tastevaries widely in cultures.
  • The symbolism of colors, forms, and music carries different meanings in different cultures.

Previous slide

Next slide

Back to first slide

View graphic version