Segmentation
Define your marketplace in geographic, demographic, psychographic, behavioural and/or other terms
Globally, what groups of potential customers are out there with needs that you wish to serve?
- Who are they, where are they?
- What do they buy, why do they buy?
- How do they get to know about goods and services on offer?
- Where do they go to buy them?
- How are goods or services distributed or delivered?
- What after-sales service is there?
- What competitor activity is there?
- What factors drive growth in this segment?