Tools and Information
- Desk research, especially the Internet
- Syndicated research (e.g. Euromonitor, Datamonitor, Mintel)
- Government statistics
- Industry or trade bodies and associations
- Trade fairs and exhibitions
- Trade missions
- Dialogue with potential customers
- Commissioned in-market research: qualitative for understanding, quantitative for measurement
- Sales tests and test marketing
- Networking
- Persistence