Marketing food for thought

• Who buys in your marketplace and why?
• Who are your competitors and what are their marketing strategies?
• What are the strengths, weaknesses, opportunities and threats for your brand, business or organisation?

• Which groups of customers should you target?
• How can you make your products or services different from and better than the competition?
• How can you use marketing thinking to strengthen your organisation?

Good reasons for marketing thinking

• More competitive strategy, more effective plans
• Persuasive support for investment or business proposals
• More successful development of new products and services
• More effective communications
• Stronger customer relationships
• Better decision-making with the benefit of insight and understanding from market research.
• Investments that work harder because you got the thinking right!

Marketing Thinking from GCM Marketing Ltd. provides consultancy, advice and practical help with marketing analysis, marketing research, business and marketing strategy, marketing plans, marketing communications, brands & positioning, from a base in Scotland. Copyright © 2004, 2005,2006.