Marketing strategy is...

...a framework of significant, long term decisions about...

• your customers - which customers/groups will be targeted

• your organisation - what your proposition will be to each customer/group and how the organisation’s resources will be applied to deliver it through the marketing mix of
  Product
  Place
  Price
  Promotion
  People
  Process
  Physical evidence

• your competitors - how you choose to engage & compete with the enemy!

Marketing Thinking from GCM Marketing Ltd. provides consultancy, advice and practical help with marketing analysis, marketing research, business and marketing strategy, marketing plans, marketing communications, brands & positioning, from a base in Scotland. Copyright © 2004, 2005,2006.